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I wouldn't say if it is more important, but it is AS important.
Marketing of a product is crucial. McDonalds isn't the best food, but the way they market themselves convinces you they are good.
If I were to give you a cheese sandwich rapped in gold, you'd think the sandwich is just as the gold that surrounds it. But in reality, it's just a regular sandwich.
I hope I made sense, here.
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