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Humans like referrals. For example, I bought an iPhone from Apple at £700 and it is a special edition plus I got free headphones. The customer services was excellent and the phone came with 5years warranty.
If you are looking for an iPhone and happen to come across the above comments, will you check out Apple store? The answer is 99% of us will do if we are financially viable with a taste for an iPhone.
People use Quora to ask questions and their peers will answer. This is a direct referral opportunity for an e-commerce website.
Sometimes, on these sites, all you need is to show expertise on a given subject and the results will come afterward
