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There are many ways to do this. The first and foremost is to map out these personae and identify their needs.
The next is creating content is addresses their needs in a tone of voice that will resonate with them.
Now it depends on their global journeys. Are they active on social? Are they active online on Google platforms?
The one good thing about social (Facebook and Co) is the opportunity to segment and target specific segments. It means someone outside of those segments won't see your ads.
Outreach - Work in collaboration with those sites with evidence that your target audiences do use their properties. These might include bloggers, influencers, brand ambassadors and journalists
