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In your opinion, does advertising require more knowledge about the product being advertised, or an extreme amount of creativity?

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Question ajoutée par Lina Samer , Digital Media Graphic Designer , iDirection
Date de publication: 2017/02/06
melissa espiloy
par melissa espiloy , Media Operations , Publicis Graphics / Optimedia

Given both criteria defines the so called advertising per se. Both must go hand in hand in order to reach and attain  its own purpose.

I think it need both more knowledge about your product and how can you link it culturally with the audience in a creative frame  ^>^

Karym Bentebbal
par Karym Bentebbal , Open for an opportunity to bring onboard a wealth of experience and a positive attitude , Private Company

I think advertising requires deep knowledge about the person(s) supposed to view the ad and eventually purchase the product. Creativity is key, but would you purchase a product because the ad is highly creative? Unless it appeals to a part of my brain that says I want or I need this, advertising has a short time slot in our working memory. 

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