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different view on the subject can lead to understanding different business models
A digital marketing strategy is a method or plan of action designed in tandem with company goals and objectives with a focus to bring such goals to fruition through goals achievements. A well-developed strategy will help you to make the right decisions to help your business or company to success as such strategies will provide a framework that gives a step by step approach to follow to make sure you are doing the right thing outline within such a document with regards to activities and implementation.
This is where SOSTAC comes into play as it helps with a planning approach. With SOSTAC comes the opportunity to review your manpower and technological assets in place to help your company to successfully manage every digital touchpoint.
To developed a succinct digital marketing strategy, you will need to put the customer at the forefront of everything you do which means;
With a digital marketing strategy development comes the following;
This is just a basic approach. I hope this become helpful to you and or to someone else.
It depends on the business model you are following. Below are the points digital marketing strategist can follow generally. You can make a digital marketing strategy, what data you have and how you can move to next step with current data. Also strategy depends on organisational goals and targets.
User research
User journeys
User personas
Content audits
Information architecture
Usability analysis
User experience design
Frontend development
Content management systems
Digital asset management systems
Content delivery networks
Marketing automation
A/B testing
Content personalisation
Search engine optimisation
Content marketing
Analytics
