How you can use innovation and emerging technology to bring a whole new high level of customer experience to your company?

by creating added values to  the company's activities in and outdoor

you need to take a deep dive into to your customer and related data, create a 360 degree view of customer and services,  study the behavior patterns ... it defines the pain points/ gaps for improvement. start addressing them you embarked on the journey. (you will be giving them what they actually need instead what you presume they would need)