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Authentic information
communication skills
tone
confidence
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Simply satisfy their needs and be honest with them
It depends on the context. In the case you are a brand, and in the context of an ongoing communication with your audience, I trust it is the courage to admit when something went wrong or was misaligned with the brand promises. People will expect care and love and all the good things a brand (organization or a person) can give. And human beings tend to forgive the good stuff made to them and remember vividly the bad things.
So it is when things are not aligned that it is important to offer genuine solutions and take responsibility for our acts. That will win the heart of an audience, as long as all that matters to the audience is already covered and doesn't lack behind a competitor.
Here are eight ways to trigger emotional responses from your audience:
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