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In all cases the advantages and disadvantages of internet advertising confirms that exclude the unprecedented use of the Internet from their practice impossible.
Among the following advantages:
The low cost of advertising campaigns;
High speed data transmission and creating advertising network;
The interactivity and the ability to conduct a dialogue with the consumer;
Operational analysis of the components of the entire advertising and promoting the campaign as a whole;
Possibility of instant adjustments on the basis of the analysis of efficiency;
The high level of targeting by time, geography, age, interests, etc .;
The ability to indirectly influence people not belonging to the active Internet audience.
Among the disadvantages of isolated:
not all users are willing to buy something through,
and-no due to mistrust and a considerable number of scams in the network;
The web offers a lot and it is very difficult to decide in the choice sometimes.
features
1. you don't need a big capital where you can create an online store rent-subsidized or free sometimes, hand labor cost is also lower than the traditional store to store runs itself entirely from the staff and cashiers and bag men and accountants, he works as an entire Organization throughout the day, without pay
2. . buy and sell products or services or information is not restricted by time or place, you can buy and sell all day instead of length specified in today, and also in terms of the extension site can include the entire States, even cities you may buy your products if appropriate in terms of price and quality customers from all over the world, isn't that better than a traditional store?!
3. e-commerce platforms also untied a window or a selected area, you can view thousands of products or services in one place and with no discomfort.
4. Easily create and sell platforms is limited steps such as lifting of images and product information, pricing and shipping methods, and finally select the appropriate payment method, both in time and you're sitting there in your House runs it freely and safely and even compete on world markets. You, too, a buyer at a touch of a button from your mobile phone or your computer you can browse thousands of products and alternatives via the Internet and choose what suits you, select payment and shipping methods that works best without the slightest fatigue and no cost in time and effort.
5. ease of competition in this field ' e-commerce ' with less than corruption in traditional trade which might be a monopoly for a certain class of society, it is well known that increased competition in trade in General is always in favor of the consumer.
But the moment?! Not all things aren't that simple, there are also obstacles to both buyer and seller in electronic commerce, which are not insurmountable and no complicated technical defects which are obvious to the user behavior and the associated State systems.
E-Commerce Disadvantges
1. the philosophy and culture of trade prevalent in the Arab world, how many of us know what e-commerce and how to be buying and selling over the Internet? And how many of us owns means of payment such as banking cards or bank accounts? And how many of us know how to choose the appropriate shipping method to ensure the product arrives with no cost?
2. the idea of electronic bank accounts are unclear due to the lack of possible physical Foundation in our Arabic electronic banks banks realism which increases the stress and anxiety on pumping money in electronic commerce by the seller and buyer alike, especially since the buyer trusts sometimes means paying others directly and that doesn't guarantee them access his product.
3. monitoring Government especially, the Internet is not active or existent form which increases confidence in commercial sites and therefore few gains confidence and spread slowly.
4. piracy and spread of intruders and hackers question means security and protection because of the difficulty of pursuing Internet and ban these restraining thefts.
5. There is no institution responsible for Internet and no law governing financial relations in situations of the monument can only find what you are told about it is not acquaint or alantrntein.
These were some of the obstacles and disadvantages as well as advantages, we embrace ideas to resolve these issues in the Arab world, in the West these problems very collapsed because the existing institutions and tangible and transactions on the Internet are normal and routine and reliable due to technical progress
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