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How do you create products that appeal to customers?

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Question ajoutée par Mahmood Ibrahim Magaji , project consultant , Green Pastures and Homes initiatiaves
Date de publication: 2017/02/20
Melanie  Achdjian
par Melanie Achdjian , Global Product Implementation Manager , Enel X

 

Consumers don’t want products, consumers want life-enhancing solutions.  Creating relevant solutions requires a 360 degree focus on the consumer.  Identify an unmet market need.  Engineer a consumer-focused solution.  Develop a digital marketing strategy that communicates the solution (as the primary message with product-specific information as the secondary message) to the correct segments.  Map your customer journey, develop product personas and marketing personas and engage the consumer by making them a part of the solution.