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A trade development executive is usually responsible for local market brand development within a channel. This is done across a variety of marketing strategies including product launches, public relations and communications efforts.
Prepare trade promotion plans with main customers.
Coordinate communication of price, product and pack changes.
Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
Perform closely with Procurement Manager as well as Brand Manager to processes linking corporate brand building activities as well as product development activities with sales activities.
