What emerged as the main challenges for key account managers Understanding customer’s strategy ,Profitability or winning new deals ?

Thanks for invitation,

As "key account managers", have to understand your "Customer's Strategy", which of course will lead automatically to "The New Deals", which generating "Profitability".

Thanks

In my opinion understanding customers strategy come with profits and new deals

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The Psyche of the client will help you come close to his strategy.  It will automatically win new deals and winning brings profitability. 

Thanks for the invitationagreed with an answer dear colleagues.

Customer strategy is depend on the product. Many time we manfactured focused our limitation for developing our product.