What is the difference between a customers wants, needs and demand?

o begin with, needs, wants and demands are tied. We, humans, have infinite wants and demands.

When the feeling of deprivation emerges and our mind requires something, we call it needs. Now, let’s have an in-depth discussion about all three of them.

Needs

The easiest explanation of the concept “needs” is the basic human requirements like shelter, clothe, food, water, etc.

These are essential for human beings to survive.

If we take the topic further, other needs are education, healthcare, insurance, pension, etc.

Basically, things that we can associate with “needs” don’t require a boost because these are the products and services people always buy.

Though, don’t feel relieved if you’re planning to promote a product or a service that falls under the “needs” category.

In the 21st century, thousands of brands are promoting the same products and services from the needs category.

In other words, there are thousands of competitors trying to sell the same things you are.

In addition, needs aren’t only physical. Needs can be a social thing, for example, social class, belonging to a certain society and need of self-expression.

This is quite different from needs.

Wants aren’t permanent and it regularly changes.

As time passes, people and location change, wants change accordingly.

Wants aren’t essential for humans to survive, but it’s associated with needs.

For example, if we always manage to satisfy our wants, it transforms into a need.

Customer need are the basic requirements of a person like food, cloth and shelter. customer wants are luxuries like good food, good cloth, good shelter, while the demand is something different. demand arise when there is a perticular need + purchasing power. for example a begger wish to have a luxurious house this is not a need nor a demand