What are the limitations of Online Marketing?

1 Still, 50% of the world does not have access to the internet and there are many such areas where people are not even literate enough to access the internet. This is a major limitation for internet marketing in the current scenario

2 One major issue and an important question is that “is your website safe?

3 Cyber Crimes are increasing day by day as well as the scams

4 There is a lot of competition in market and buy time visitor reaches the product they have already gone through many links.

5. It is costly and risky affair as well

6. People always prefer to buy the things through off line mode because while touching and seeing  the product  they properly analysis it.

• y.

1. Dependability on technology
2. Security, privacy issues
3. Maintenance costs due to a constantly evolving environment
4. Higher transparency of pricing and increased price competition
5. Worldwide competition through globalisation 

But online marketing has more advantages then limitations