How Can Technology Improve Customer Relations?

"Technology is nothing without the people who use it. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them" --- Steve Jobs

I believe by contextualizing the relationship; organizations that do business with customers should serve them and provide support in a way that is relevant to them. Technology is a tool that gives the possibility to know where the customer is, what he purchased, when he did and what problems occurred along the journey. Knowing every steps of the customer journey is how an organization can improve the relation with its customers. I dream about being able to having a direct and quick answer each time a new problem occurs with something I purchased and don't know how to fix.

By using technology, we can upgrade the value of company products. Because when technology is used the products are become modified,designed,innovated. By survey of the market,there is a customers whose attracted to those things or products which are well-designed and modified by the companies and also bought that which have good quality.By survey of customers, we know that which are needs and demands of customers,how company extended business in market.To enhance the developement of product by using technology, company produces different quality products,which are good, attractive and long time usage.which fillfulled the customer demand and needs. For example touch mouse by Microsoft,U- socket AC & USB power outlet,heartbeats headphones by lady Gaga.

It's an easy equation;Technology can create bridges between people far away from each other.