How Do Private Label Products Impact The Consumer Shopping Experience?

Thanks for invitation,

Private Label Products: are typically those manufactured or provided by one company for offer under another company's brand, and are available now-a-days in a very wide range in all types of industries which produce goods or services.

The following  are some various advantages for the retailers to use private-label brands:

1. Control over product or service pricing
2. Marketing independence
3. A personalized image (and higher customer loyalty)
4. Higher control of production, marketing, distribution and profits
5. Personalized inputs such as logos and taglines
6. Changing customer preferences