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What essential skills for the sales ?

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Question ajoutée par Muhammad Tariq Siddique , Assistant Area Sales Manager (corporate) , PakLite Electrical Industries
Date de publication: 2017/03/15

 

The sales profession is undergoing some pretty radical changes. The buyer is in charge, field sales is moving inside, technology is transforming the profession. It’s so bad that some people are predicting that 15M sales jobs will disappear in the coming years. To survive in this environment, salespeople need a new set of  skills. We’ve identified a core set of 18 sales skills by analyzing these trends and watching what makes some of the world’s best salespeople successful in the new sales environment. The best salespeople:

  1. Understand what the buyer wants
  2. Sell in a buyer-responsive manner
  3. Use psychology to engage the buyer
  4. Establish trust with the buyer
  5. Communicate succinctly
  6. Act on what the customer is saying
  7. Demonstrate subject matter expertise
  8. Help (as opposed to close) their prospects
  9. Tell really compelling stories
  10. Are great copywriters
  11. Sell effectively over the phone
  12. Are socially active with target buyers
  13. Personalize their interactions
  14. Use a variety of marketing skills
  15. Help prospects achieve next steps
  16. Are more productive because of sales technology
  17. Tie daily activities to quota achievement
  18. Manage their pipeline like a portfolio

Here’s some detail on each of the aforementioned sales skills.

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