Visual Merchandising : Is it really helping in inviting the customers in the store or outside the store?

Visual Merchandising does play a key part in getting in more people. For example, take food advertisements, they usually portray delicious looking meals with a hearty serving which in reality is not really the case but it does effect your psychologically and makes you want to try it, even if deep down you know it won't meet your expectations.

As for clothing line, a bulk of advertising has been done for decades to promote the image of slim people as being more handsome/pretty  and this in turn has affected the mindsets of the masses and psychological reports even show that people who are average builds or above get influenced by those gimmicks as it makes them feel that wearing the same piece of clothing would make them as attractive as the mannequin on display. Its all a matter of mindset, which is not right to be frank but even if it does cause some body shame, the retailers don't mind as long as the profits are rolling in - its harsh but that is business and things don't change unless mindsets don't..

It definitely helps in getting customers' attention and eventually having them buy products. Regarding the cited example of how H&M clothes were displayed I don't think that it is a form of body shaming or something, I would like to think that curvy or larger sized customer aren't really their target market that's why it is not displayed on a more noticeable area. Then one might ask, "why do they have larger  size if their target customers are the slim or fit ones?". Well, I think just for them to say that they have size for every customer. That's all, thanks!

Thank you for inviting the answer I agree with the valuable colleagues' response. Greetings

of course it will invite the customers inside the shop

The aim of this practice is to increase the sales, so definitely it is very useful for garbing the customers to stores with a high probability of sales, as it is based on attracting, engaging, motivating, and impressing the customer towards buying the sells and good, by developing a 3D display.

They belong to one core group...Sales and Marketing, Brand Merchandising (Buying Dept) and Visual Merchandising.

Very important tools to boost sales business plan. Marketing planner have been made in able to sustain marketability and commercialism.

Visual Merchandising contributed lot to give...to promote and to achieve business targeted plan.

Visual merchandising is  very important in retail industries. It allows you to tell a story with the items involved. If a presentation is disturbing for the eye, it will not urge the consumer to come isnside and buy. 

it is related to which type of customer you are targeting

Max or H&M target the customers who paid or who searches for a lower prices and wits for promotion to buy. so, they do not need to organize their stores in a visual merchandise manner

the higher national brand store like Lacoste, Cartier..target specific customer or the high level community, the rich, and they organize their store in a visual merchandise manner to excite all the people but only the interested and who can pay and buy, come inside where the other stay outside 

Absolutely - have known my wife to stop in her track simply because of this effort and the items on display. I think it should be banned Immediately !!! :)  

Certainly, visual promotion has a very important role in influencing the consumer. because the individual may not think about the product or the service at all, even if it is advertised in the various media and advertising , but when it is exposed to a visual promotion, especially if this promotion allows the consumer to experience of the product or service, this motivates the consumer to buy or subscribe to them, etc.

And I am fully agree with the answer of Mr. Owais Jaffar

greetings and respect

BOTH. IT HELPS BOOST SALES BY  HELPING COSTUMERS TO ENTER AND SHOP. IT ADDS BETTER ATMOSPHERE AND APPEALING TO COSTUMERS.