How is B2B negotiation different than B2C negotiation?

Both B2B and B2C are primarely humans to humans interactions and influences. It's a partnership with all ITS implications, demeanor, expectations, requiremnts, needs, goals and gaps and both parties are expected to agree upon each of these elements for a long term relationship. The only diference I consider is the level of expertize in negotiation in B2B versus B2C and even this is an assumtion that might cost you a violation in one of the above mentioned elements.

Great Question. I have to agree with Sorin, regardless of whether it is B2B or B2C, the process involves relationships between humans. All the traits he mentioned play a part. However the context is different. B2B behaviour is influenced by the instrument that binds the business and the legal/ statuatory obligations set by regulator or government that sets limits around what they do, how they do it and when. That may result in a more formal negotiation process. 

Obligations between B and a C are more inclined to be defined by consumer protection, product warranties and legal statutes. These instruments are designed to deal with the potential imbalance of power between the parties, creating rights and obligations.

Whether it is B2B or B2C the negotiation process is fundamentally the same. Each has an underlying problem (dispute/issue) to be resolved, engages people to discuss and negotiate a resolution only the vehicle and the environment maybe different.

B2C sales people are accustomed to a relatively short cycle marketing. B2B sales people on the other hand would tend to frustrate customers due to their longer term strategy and requirements for relationship building. 

Business to Business is more difficult , because you will be dealing with another one who wants to make a profit and try to get the best profit from you , but in business to consumer you wil deal with client who look only for benefits of your good , so you only need to give him informations about the good and try to persuade him .

The B2B (business to business) is more complicated than the B2C (business to consumer): the entire conversation is different and based on the details concerning accounts, and different pricing/sales conditions. It’s important to adapt your strategy when talking to fellow professionals.

thanks for the invitation B2C and B2B are two forms of commercial transactions. B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. B2B, which stands for business-to-business, is a process for selling products or services to other businesses ,

both are the same elements but different in dealing .

B2B deals with Business to Business relationships whilst B2C is a Business to Consumer relationship. In B2B therefore the focus in negotiation would be in maintaining a stable long term relationship whilst in B2C emphasis would be on maintaining an on and off type of relationship

B2B negotiation is much different from B2C nedotiation because in B2B negotiation you just talk about business and the products the how your organization make it and diliver it to the companies or business but in B2C you must explain to the customer about the product that how it`ll be benifitail for you or your family or love ones.

B2B transactions require a more complex system. In B2B price may vary by customer, whereas in B2C, consumers who buy product from you pay the same price as other customers. The only difference i consider is the level of  expertise in negotiation in B2B versus B2C.

it will take more time, the goals and the amount is different. generally it will by do with lot of relflexion ..

B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. B2B, which stands for business-to-business, is a process for selling products or services to other businesses, In B2B, the customer is business entities while in B2C, the customer is a consumer.B2B focus on the relationship with the business entities, but B2C’s primary focus is on the productIn B2B the business relationships last or for long term  periods of business but in B2C, the relationship between buyer and seller lasts for a short duration, because the B2C company sells goods directly to the final consumer nor their prime focus is the product