Is it wise to switch my marketing agency to a completely digital agency or should I keep some of my offline activities?

There is a great book on this, it's called the marketing agency blueprint. Read that one and you will be clear on where you want to take your agency.

As a business owner you need to weigh in the pros and cons of making a move like that, many questions need to be answered, a few of them like "Is traditional marketing not generating enough revenue for me?" "Is it possible for me to make changes in order to change that?" or "Is my upkeep for traditional marketing more than my revenue?" There are so many more questions that one needs to answer and evaluate each and every aspect of such a move and if you are comfortable to switch you will completely switch or if your findings imply that you need to keep traditional marketing activities as well, then you will need to do that too.

Thanks for the A2A.

Agree with the answers given on multiple factors to be considered before switching to a digital agency. Generally, depending on the product segment, 360-marketing strategies (with different agencies depending on their expertise area) are followed so as to have a balanced spending ratio. The spending maybe in phases and if 1 lever is under performing, the budget maybe allocated to a different lever. General spending ratio of a marketing campaign budget could be as follows

Print - 30% (In 2 phases of 15%, depending on the performance of the 1st phase)

Digital - 30%

Outdoor - 15%

Radio (/ TVC if required) - 15% (+15% shifted from print, if Radio/TVC performs well)

Events - 10%

It depends on your segments, segments behavior, interests, so you can weight the percentages of whom do and do not like the online and the ones in between, beside that the segmentation study and the nature of the products that your clients wants to advertise about and to promote.

At the end a lot of parameters should be calculated