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This is a really complex area and the minute you start talking about big data and HR analytics, everyone wants to get involved and there’s not much clarity around what you actually mean.
Outperformance is measured in terms of a higher Return On Equity (ROE), which quantifies an organization’s success at generating profits from every unit of shareholder equity, such as that allocated to HR technologies (including the spend on workforce analytics). A company that earns ROE in excess of its cost of equity capital has added value.
