The term product includes:?

In marketing terms we see the  product as a package of attributes which, together, constitute a uniquely relevant set of benefits to the customer.  It is not the "stainless steel" characteristic of a piece of equipment which the customer is interested in but the fact that it will not rust and therefore will not require replacing a short period.  It applies to three areas viz  (1)  Product life cycle (example: monitoring the progress of a product),  (2)  Product Portfolio Planning ( example:  product ranges such s the BCG matrix).  (3)   Innovation (example: generation of new products in the long term to survive and brands are introduced via packaging and testers globally are asked for their comments after using it.