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information technology and knowledge of markets, as you say, are viral, strategical and importance factors that provide scientific questionnaires and reports relating the past with the present but what about future ? so these factors are not the only factors you depends on to take major decisions.
so the most important factors that can be considered more efficient are the future view and the prediction of what the market will be in the future and what will be the major plan i should organize to reach growth
I believe the former covers a lot of aspects of that but in additional you need to be able to utilize the knowledge, technology and materials in order to create the vision that you have. Not only that a key factor are employees who are the ones who will steer your ship and can be one of the major factors in the success or failure of the business. Many more factors come into play once you are in that phase.