How to make a competitor analysis report? What are the required fields and analysis to be covered? and how to analyse it in online marketing?

For an online marketing competitor analysis report, gather as much fact as you can about your competitor. Make it a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)

And you can cover the following pointers :

Types of competitors

• Primary Competitor (Which are actual business competitor)
• Search Competitor (Which are occupying the search results for thier generic key business terms)

Website performance

• Website design, intuitive navigation and engagement
• Website quality (navigation & architecture)
• Content quality
• Effectiveness of calls-to-actions  and lead generation strategy
• Efficiency of technical architecture

Internet marketing performance

• Organic keywords indexed by search engines
• Search quality of organic and PPC ad keywords
• BackLink analysis
• PPC ad keywords targeting
• PPC campaigns cost and traffic
• Social media presence
• Status of blog and content marketing
• LSI layout and SEO quality of the blog

Use of social media channels including:

• Facebook
• Twitter
• LinkedIn
• YouTube
• Google+
• Community and industry specific social networking sites