How do you see the future of marketing? How companies should spend their marketing budget between online and offline programs?

Earlier Companies used to do ads on newspaper and market budget used to be 70% Newspaper ads and 30% via field marketing.

Trends changed now, Online is taking over the newspaper ads and most of the company are getting more result through online. Online marketing cost is now days 80% and 20% field marketing.

Online is future.

Future of marketing is very bright :)

As internet is penetration all over the world and mobile users are increase with the internet usage. Online marketing budget should be increase according to the industry. Digital Marketing/Online Marketing is now essential for every company and should be fully focused.

Dear Suraj Abraham, 

Thank you for sharing your opinion an I can't agree more with you. I forgot to mention in first question about online or offline marketing specifically. according to immensely expansion of internet, which one would be more important in terms of effectiveness?

I would be glad if I hear your opinion about perspective of them. 

Thank you all. 

Marketing is not limited to one word rather the term Marketing is like a MANSION, each door you open it has its own significance - as per Philip Kotler. Future of marketing has greater roles for products and services. Well on second question - the management to decide wisely on spending budgets for sure shot fruitful results.