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Have you ever sold something at a low price just to establish a relationship? Is this technique effective?

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Question ajoutée par Mrudula Gummuluri , Specialist- Strategy, Business Development, Project Mangement , Saudi Binladin
Date de publication: 2017/04/23
Samik Dutta
par Samik Dutta , Business Manager , Pulsar Muhendislik Turkey

I did, yes and that is when we try to build a long term relationship with a prospect overlooking immediate gains. Marketing takes over from sales in this case.

Yes, this technique is quite effective in adding goodwill to any business relationship.

Audrey San Gabriel
par Audrey San Gabriel , Moderator , Bayt.com

Yes, I have also experienced selling a product wherein I will not only earn, but I've loss a profit. This is a part of marketing strategy where you give customer sample of your product. Once they've tried your offer and they liked it, there's a greater probability that they'll comeback.

I will never do that , at least i will sold it with the exact price as a low price , build a relationship dose not depend on a price it's trust issue.

Lekha Chandran
par Lekha Chandran , Product Manager , Al Razi Pharma

I never wants to reduce the price after a specific level which will give a wrong message about the quality of my products. I will establish relationship rather and use to sell my products at the correct rate.

Xain Goreja
par Xain Goreja , admin incharge , kohinoor Industries pvt ltd

yes i have experienced it it really works in developing good customer relation

Gonzalo Rearte
par Gonzalo Rearte , Commercial & Operations Manager , Tameer al Sharjah Real Estate

The relationship should be established for the quality of service/product you provide/sell. if you sell something cheap to establish a relation the same will be subject to that only.

Offcourse the personality of the parties involve and the details of the transaction are relevant to give the right answer as not all the trasnactions and people are the same.

 

Utilisateur supprimé
par Utilisateur supprimé

Yes, this could be helpful to gain the entry and to introduce other products portfolio.

Meanwhile, you attain the trust, confidence and relationship with the purchaser as well.

Mohamad Shuman
par Mohamad Shuman , Training Operations , Bassil Fuleihan Institute of Finance - Ministry of Finance

I prefer not to establish relationship based on lowering my price, cause it might be difficult to maintain our relationship later.

Sohaeeb Daghestani
par Sohaeeb Daghestani , Regional Manager , Trofina Company - Sharjah

focusing only on giving lower price is not healthy

we have to insure match the need of the customer to be able sell our product with any price.

Utilisateur supprimé
par Utilisateur supprimé

I don't think it's a good idea, customers might get used to that over and over!

Shijuan Ismail
par Shijuan Ismail , Procurement Officer , MGB Contracting LLC

Yes, I did for regular customer for keeping it  up the relationship, afterward, i caught the  big business with same customer

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