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What should be more important for the management, sales or voice of the customer?

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Question ajoutée par Utilisateur supprimé
Date de publication: 2013/10/09
Zafar Iqbal
par Zafar Iqbal , Teacher (Pak Studies) Subject Specialist , Home Tutor

Voice of Customer

Abdelkrim TRABELSI
par Abdelkrim TRABELSI , Ingénieur Projet , Zodiac

sure the voice of customer, with this sales are guaranteed

Ahmed Zayed
par Ahmed Zayed , مدير تنفيذي , منظمة معاقون بلا حدود /فلسطين

العملاء وصوتهم اهم من المبيعات بحد ذاتها لانه اذا ما حدثت خلخله في صوت العملاء ستؤدي الى زعزعة المبيعات وتراجعها

 

Hersh Lulla
par Hersh Lulla , Deputy Manager - Marketing, Kodak - India Cluster , Kodak

Sales today is not about pushing the product to the customer, but identifying the customers'  needs and pitching your product to address this need. Hence, continuously listening to the voice of customers is essential to understand their needs, and in planning marketing strategies to drive sales.

If you are not listening or addressing a need/ problem by providing a solution, even the best product that a company develops won't sell! So I guess the answer would be to listen, interact and address through product development before sales.

ﻣﺤﻤﺪ ﺍﻟﻘﺮﻧﻲ
par ﻣﺤﻤﺪ ﺍﻟﻘﺮﻧﻲ , MANAGMENT RECORD ADMINSTRATOR , NATIONAL GUARD HEALTH AFFAIRS

I THINK BOTH OF THEM YOU HAVE TO MANAGE  AND CONTROL IT

Utilisateur supprimé
par Utilisateur supprimé

just fyi, voice of your customer can go negative as well ;)

Utilisateur supprimé
par Utilisateur supprimé

Both! You listen to your customers to increase sales, and you need to increase sales to have customers to listen to.

Aashish Khurana
par Aashish Khurana , Ex : Marketing Manager - International , Quad Life Sciences Pvt Ltd

Both,management has to see both .

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