What are the key points that should be kept when launching a new clothing brand in market ,either for men or women?

First point need to think : Why you launch this brand ? Do the marker need it ?

Do you provide something different or new on the market ?

Do you have a strategy or communication or marketing for it ?

How to make your brand popular and so attractive ?

You dont care much about the products , you have to concentrate about the communication around the product

People love Apple because the Iphone, not really the product only the image that you have with it