What is the role of public relations department inside the organization?

The public relations department has the following roles inside the organisation:

1. Promote internal stakeholder (staff and management) relationship through effective information sharing.

2. Re-shape internal communications that could result to damage reputation and relationship endanger within the organisation.

3. Promote value chain efficiency through inter-functional effective communication and consultation.

4. Promote working relationship among the different levels of management with in the organisation.