Difference between product positioning and positioning strategies?

Product positioning involves a series of decisions and operations that target the generation and maintaining of a certain image of the product in consumer's mind, related to the competitor brands. A product's position includes the perceptions, opinions and feelings the customers have regarding the product, comparing it to the similar products on the market. Therefore, from different points of view, a product can have a lower or higher position compared to other competitor products

Depending on the product's features and company's objectives, there are various positioning strategies along with appropriate promotion techniques:

1. Positioning related to the competition

• Equal or higher performance – the promotional activities focus on comparing the product with the competition. This must be done carefully not to break the law regarding comparative advertising.
• Avoiding the competition – the promotional messages are focused on product's key features.

1. Positioning related to product's features
2. Positioning related to value-for-money - this method is suitable for products that don't have many features, launders for example, that promote high quality cleansing at a low price.
3. Positioning related to usage method

• Certain moments of the day: food
• After physical effort: energy drinks.

1. Positioning by associating the product to a certain user group – suitable for cosmetics, drinks, tobacco. In this case, the message is delivered by actors, tv stars, sports people, musicians.
2. Positioning by product class – the advertising messages are comparing the product with substitutable products( shower gel and soap).
3. Positioning related to origin place – for example, French wine and fragrances, Belgian chocolate, German beer, Scotch whiskey. The messages are focused on the good reputation of some products originating from certain areas.

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i agree with Mr.Umesh Pokhrel 

Positioning is how you provide your product or service brand identification as you go to market. It is the next step after you have determined how to differentiate your product or service. In the seat belt example, the seat belt manufacturer can market itself on the premise that it does not miss delivery times and that its products are free of flaws. The product is positioned against those of competitors on the basis of timely delivery and excellence in manufacturing. All of the seat belt manufacturer's major marketing efforts should emphasize this positioning in the marketplace

Positioning refers to how you communicate the essential benefits of your small business to potential customers. Where you sell your product, how you make it, where you make it and your price all convey subtle messages to the marketplace, even without your using any overt advertising, public relations or promotions