How to increase off Take of product from Retail and Superstore? where its is on eye contact display with Product description standees.

• The 1at question would be is it a new entry.
• Is it an FMCG.
• Is it a perishable product. 
• How much of the family budget would it consume. How expensive it is. 

For an FMCG product like soap packaged drinking water, food product or a service like cable TV, internet or mobile telephony the target would be mass audience and media would be newspaper, TV or the internet.