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How does the challenge of hospitality sales compare with that of selling consumer goods?

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Question ajoutée par Mary Basiadima , Head Of Marketing , Pulse Light Clinic
Date de publication: 2013/05/09
Ghina Said
par Ghina Said , Public Diplomacy and Media Outreach Expert , European Union Delegation to the UAE

I agree with Ashish.
When you are selling a service, it is harder because people can't hold it in their hands and look it over.
They have to experience it for themselves before making up their minds on whether or not it is something they would buy again.
Therefore, word of mouth and proper PR is crucial in the sales of hospitality goods.

Ashish Mishra
par Ashish Mishra , Senior Product Manager , Bovian Healthcare

Some of the very obvious differences despite selling being a personal acumen and strategy would be: When you are selling hospitality you are selling something that is intangible, highly heterogeneous and simultaneous.
So we are selling relation and emotion where price points don’t matter much.
On the contrary when selling a consumer product; you are selling a rationale – ROI, Benefits etc.
at a price point.
In hospitality selling retention sales becomes more important than in consumer sales.
Challenges in hospitality sales I would believe are tantamount to selling of consumer goods; fact being that one sale can complement the other sale.
Example: The traditional hotel sales & marketing strategies focused on various service offerings and the guest experience; now days many hotels have their own product lines selling hotel products (may not be exactly consumer products though)as a part of their overall sales and marketing strategy.
----------------------------------------------------------------------------------------------------------- I was just outside for a totally non essential chore and I saw a vehicle being test driven.
One was a prospective buyer and other a dealership guy in the vehicle.
It gave me into thinking " What if the dealership guy wasn't hospitable during the test drive.
Will the prospect still buy that vehicle despite the fact that he liked the vehicle ? He may but from a different delaership now.
So this dealership lost a sale but not the product per se.
So I guess there are instances where if you sell hospitality you pave way to sell the consumer product ( will be true in another scenario if a sales attendent in a electronics store is being not so hospitable to the customer)

Abdulbaqi Seraj El-Din
par Abdulbaqi Seraj El-Din , مدير المبيعات والتسويق , مجموعة شركات سمارت ستون

In hospitality selling retention sales becomes more important than in consumer sales.
Challenges in hospitality sales I would believe are tantamount to selling of consumer goods; fact being that one sale can complement the other sale

Ted S
par Ted S , Mitarbeiter , Großes Logistiks Unternehmen

some of the sales and marketing fundamentals are very similar no matter whether we have a consumer product or a hotel service, however i believe that the hotel service and the satisfaction that a customer gets in two different locations of the same hotel chain can be quite different and this is that differentiates consumer goods to hotel services.the hotel service-experience is pretty much affected from the human factor

Mohamed Hendy
par Mohamed Hendy , Commercial director & Co- founder , The matchers

we all agree on that the hospitality field we are delivering services and in FMCG field we are Delivering Products, but we should know exactly our value.
I mean as an example: in hospitality field what kind of services we offer?, and what people perceived from our level of hospitality? what we want people perceived? I believe that's the real challenges both of them are affected by customer experiences, but for sure it is different, because the hospitality is intangible.
what am trying to say that the real challenges are how to deliver your Values and how to position it.

Maha Aad
par Maha Aad , EVENT MANAGER , ARABNET

I fully agree that selling a service (hospitality) is selling an intangible 'product' so technically, the hotel only has its reputation to go by in sales.
However, the fundamental difference in FMCG and hospitality is that the latter is a perishable, non-replaceable product we are selling.
Yield management is what keeps the sales directors in hotels up at night.
That challenge simply does not exist in any other industry.
With FMCG the worst you can have is excess stock and its easily manageable through bulk sales to wholesalers and/or bundling with other products/promotions.

Goutam Bagchi Goutam
par Goutam Bagchi Goutam , Area Sales Manager , CITY MAX BEAUTY PRODUCTS

Hospitality sales is very taugh rather than consumer good sales as becasuse you are selling a service ,it is harder becasuse people cant"t hold it in their hands and look it over .
You cansellin a service if the service are not upto the satisfactory then your work is totally damage and you are in denger position .and good selling is eassy as becasues it will dpend upon the consumer need.

Ahmed Ibrahim Mohamed Khalil Kashif
par Ahmed Ibrahim Mohamed Khalil Kashif , Head of Planning and Cost Control Unit - Consultative Office , Jarash International Specialized Hospital

Well, in the beginning I would like to congratulate you for your question, it's certainly that selling a service is not like selling goods.
Goods have physical appearance and size, etc, but services are judged by quality and satisfaction perceived by customer.
The main challenge of hospitality sales is how to display quality and competitiveness of your services and these two cover a long linked net of lines like: The Reception, appearance of staff, customer expectations, etc.
But the main challenge is :  Locating the first impression point at your service place by your customer.

Amit Kumar
par Amit Kumar , International Marketing/ Sales , Mohideen Paper Product Industry LLC

Thanks for asking Good one

hospitality sales is totaly different from selling consumer things

Conumer things have shape it is a product we able to show some one & sale according

Hospitality sales is a mix sale of service & Product a customer should be made cleared understand what he will get ( will word will depand the sales)

Thats is also sales in advance  

khalid Mohamed Elradi Alais
par khalid Mohamed Elradi Alais , Arae sales manager , Dal group bottler of coca-cola sudan

Hospitalaty service to some extend depend on the customer tradition and religious but the consuming goods can satisfy a diverse people with adiffirent back ground

KSasidharan Nair BalagopalanNair
par KSasidharan Nair BalagopalanNair , Chief General Manager , Nikunjam Constructions Ltd.

An LTA with a supplier will relieve unexpected cost increases and will ensure supplies in time and reduction of inventory ,thus reducing uncertainty and cost reduction.In any case there should be more than one supplier for an item to avoid dependencies.

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