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Its as important as knowing how to drive if you want to enter a racing competition. Online media is the end destination and the method to get there is digital marketing, where you learn how to use ad platforms to reach your end goal i.e online media.
Digital marketing is promoting a brand or product online using all available digital channels which are:
Social media promotions : paid advertising on Facebook, promotion on Twitter, Pinterest and Google+.
Mobile market promotions – Development of native apps and submission to the Google Play and Apple Store
Email marketing – Promotion of products or services through email marketing campaigns like Mail Chimp
Digital marketing is the future of marketing and will gradually gain more ground in the online and offline World.
