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In your opinion, what are the least successful rebrands?

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Question ajoutée par Salma Eid , Dietitian/Nutritionist , Muscle Power Sports, Nutrition Centre
Date de publication: 2017/05/30
RAJ DAHIYA
par RAJ DAHIYA , Project Manager - Energy Optimization , Siemens

I would say one of them is NOKIA so far...though the list is quite long...

ghassan hourani
par ghassan hourani , Independent Business Development Consultant , JORDAN

.thanks for inviting me to answer your question

personally i believe that every Iphone after Iphone 6 is a miss-represenntation of the company and a bad re-branding example . its just a rep-off of the customers, late on technology and lack of innovation which will lead eventually to a 7 or 8 digits loss in profits and a larger loss in stock value and customers trust . 

 

Ehsan Banat
par Ehsan Banat , Sales Manager , Kuwait Paint Co.

All the ones that were not taken into consideration in terms of re-shaping, re-conditioning, re-introducing in a whole New Style.

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