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1) Understand their needs and drivers, then
2) Address those with appropriate focus on right value additions and cost savings in long run for the customer
2) Guide them to focus on "Fit for purpose" rather than standard products
3) Bring out benefits which address their needs
The price should not be an issue as long as first of all they use the product that you are offering.
first of all they have to believe in you, by convincing them that you are doing them a favour by doing business with you, as a sales person you need to listen to their issues, and their need, understanding these two things, you will present your product as the best strongest and effective thing in the market place will solve their issue and satisfying their need and increasing their productivity and will allow them to increase their clients portfolio, and their reputation in the market by having the best quality.
you need to give them a real story to make them visualise how great things could be by purchasing your product.
After all this ...you have created an urge , and an interest ...they will be asking you product related question...delivery..time and MOQ ? Stock availability ...marketing strategy ...& material to promote the products..etc..
when you propose your price strategy higher than approved product .. It should not be an issue because they have believed that you are offering something better.
By highlighting its utility .If a product has high utility for the customer then he will never bargain on price.On the contrary if a product doesnt have any utility for the customer ,he is not going to buy even if we offer it to him for a few pennies
Explore the company before the visit,knowledge about the market to know concurent well for to compare your goods/service in your presentation.If your price is expensive than others it means your product is quality and best-know than others.it is your bullet.There are a company which for these quality is important than price.here you have to your product by little detail in your presentatioin.knowledge about your product is very important.
And the other kind of company which for them is important price than quality.usually this kind of company is interesting in getting prestige company.yes all companies is interesting in this but these kind of is hungry for it.)) soo as your product is best known you can use it in your presentation.
but surely I give only some examples for it.There are different companies and different people which you have to do negotiations.Salesperson need to catch that temp by the induvidual condition
I will show him our company product our services and also compare with other companies product , and explain in fornt of our customer why our product is better than other companies product.
I belong from tourism sector , I am working since last 4 years in this industry , I noticed in this industry customer need best to best services.
I try to convience our customer we will provide you best to best service, and provide best price in comapres with other companies
Explore the company before the visit,knowledge about the market to know concurent well for to compare your goods/service in your presentation.If your price is expensive than others it means your product is quality and best-know than others.it is your bullet.There are a company which for these quality is important than price.here you have to your product by little detail in your presentatioin.knowledge about your product is very important.
Customers buy if they find an added value to their organization. Customers need to convince themselves that they need (not want) your product. So, unless you can lead your customers to choose for themselves (willingly), a good sale will not be made. In my past experience, attracting longterm and loyal customers depends on: (customers perceive the added value on their own) I put them in that spot and I don't push them to buy. I just show them what they will miss out on if they don't.
Properly expain the utlity with at what etend user will save money and time. Secondly after sales and service support. 3rd about the maintanence of the product wich is not cost effective.