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Camel milk has unique attributes with comparable health benefits to that of standard dairy. What are the desirable attributes marketable to consumers?
as a consumer (for a food product) i would only care about 4 attribute about any product I might buy:
- Health benefits
- Health risks (fat, cholesterol.. etc)
- Taste (specially important for uncommon / unknown products)
- Price
for the case of camel milk, which would be a new product type for many consumers, i think your marketing campaign should concentrate on two ideas:
- it is tasty ( because many consumers will be concerned about how it tastes, might be a good idea to inculde tasting events, like stands in malls.. etc).
- it is more beneficial for health (by comparing it to other products like cow milk. awareness part of the campaign)
all the luck marketing your product, if it reaches Jordan, i will try it :)
~Taste
~freshness
~Price
~Healthy
~Less Use of chemicals i.e lesser shelf life(which makes it more natural and free from chemicals)
Choose the appropriate category that represents and includes the product you want to sell.
• Add a clear and accurate description of the product.
O Display the product for sale, may include only text, graphics and images that describe your product for sale.
• Add a reasonable price to your product, this will ensure successful sale on Souq.com.
• Always display quality products and brand names.
• Do not use words with unclear and correct meaning, such words will mislead buyers in finding what they are already looking for.
• Do not duplicate your product offering with similar products.
