How can an organization shape its strategic vision?

Thanks

That depend on

- External environment.

- Market where organization located.

- Available tools that will help to shape the vision.

- Organization itself Porfit or Non-profit.

Thanks for invitation, 

Usually the organization shape its "Strategic Vision" via following:

1- Identifying its competitors' capabilities, activities, and their strategies.

2- Identifying their own strengths, weaknesses opportunities and threats.

3- identifying the organization's capabilities via "SWAT analysis".

4- Specifying and drawing its own objectives, goals.

5- Setting up its own plan by choosing the best convenient practice in view of both Risk Management and Reengineering processes. 

The Organisation is the hub of all business and its people contribute to the wellbeing of its business.  Hence it is important for the vision to be taken seriously and comply with positive motivation and interest in company reputation.

Middle managers contribute in-depth knowledge of frontline practice ensuring that this informs organisational strategy and policy. They develop systems and procedures to enable strategic decisions to be implemented effectively at an operational level. They look outward to the wider external context and inward to the organisation’s internal reality.

Middle managers therefore need to be able to:

• contribute to the development of organisational vision and direction which reflects shared values, purpose and aspiration
• ensure that the views and concerns of staff and people using services are represented and reflected within their organisation’s strategic vision
• represent and communicate that vision to others
• motivate and inspire others in support of the vision
• maintain broad awareness and understanding of the social, political and economic and professional context of social services
• critically analyse and evaluate current and emerging developments in the local and national context relevant to the delivery of social work and social care services
• evaluate the impact of their organisation’s strategic plans and policies, and provide constructive feedback to influence the direction of the service/organisation
• contribute to and oversee the development of operational systems, procedures, practices and policies which support organisational strategy and direction.

The organisation on the whole will benefit with proper planning and decisions taken on a timely basis that will reflect the well being of the company and its people.

Dream or long term goals

Product/process study

Competitors in the market

Collaborations 

Funds available to cater to resource needs