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If the sales person himself is enthusiastic about his product and believes his product is the best in the market, for him to convince his customer is as easy as a piece of cake and vice versa. So, it all depends upon the attitude of the sale person about his own product.
To convince the buyer that your product is best, it is very simple..
"You actually need to make your product the best”, because otherwise it would be deceiving the customer and todays customer is very forward and very informative, it is therefore a very intelligent move to always upgrade and enhance your product.
People are the most important element of Marketing Mix. First of all it is the Person whose body language, presentation, Product or service value compared to the Customers perceived value will convince the customer to buy that product. Benefits of the Product or Service Customer is going to get out of it.