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This is a more company related needs. In house marketing staff will remain in a bubble of his own knowledge in agreement to the SOP of the firm while an external agent will bring in new ideas which has been tried, tested to achieve success: further filtration will also be carried out to know the lapses of the firm thus suggesting every possible remedy and not tuned under the umbrella of the firms' policy. On the contrary, in house staffs can be self thought or sponsored by the firm to get more educated in the vast world of marketing.
As mentioned earlier it all narrows down to WHAT and HOW a firm need to delve into the world of marketing to be a step ahead of their game
I think both options will escalate companies brand identity. But if you think about cost and time in-house team is a must!
There is two different type of work please find the below points..
Agency promote your brand:
Company Benefit if Hiring the Marketing Team: