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Their genius marketing strategy.
- Some of their tactics:
- Don't be first in the market with a product, wait for a product and listen to minds of customers..MP3 came first,then apple introduced the ipod
- They target a certain niche
- Their products touch you emotionally
- Their products turned into a culture itself with a unique identity.
- They sell you easy to use solutions
" They are excellent with the differentiation strategy" and deserve all the best.
due to a compelling blend of user-friendly design, extensive supporting apps, and widespread retail availability for the device