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in software,the only good thing about apple is the software.
“It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” - Steve Jobs
Steve Jobs didn't have a master's degree, and he certainly wasn't an engineer, but he had excelled at marketing. Those marketing skills propelled Apple into the top spot and turned the company around from near bankruptcy. Here are the few imp marketing strategy of Apple
1. Consider carefully your organization mission, above and beyond just making money.
2. Pay special attention to the employee engagement around the brand’s values (i.e. with regard to who you hire and how you foster brand loyalty within the organization). If your commercial brand is not your corporate brand, this is a much trickier affair.
3. Don’t sit on -your laurels. Be obsessed with innovation in all areas of the business, not just with the product.
4. Be bold (even if you are not a fan, Apple’s automatic distribution of the latest U2 album was quite brazen – and while it backfired, I like to see some edge and risk taking in the way such a big company operates).
5. Be obsessed with the users experience. Make the product look good inside and out (in design conception, this can mean starting with the look & feel). The user expirience needs a healthy synergy between aesthetics and functionality.
6. Strive to control as much of your chain of communications and channel of distribution.
7. Worry about the data (as in the owner’s personal data and financial details). The foray into mobile payment is, in my opinion, the most significant of Apple’s latest initiatives. [And this comes on the heels, ironically, of the major iCloud data breach]
By Being unique and the word of mouth
