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To start with they look for relevant expirience, stability, and anything and everything that suits their requirement.
the advertising agencies must hiring people those they have a creative competencies and people who find a new ideas to improve and develop their customer business .
They look for a person who matches their requirements and matches the job description they have advertised for.
The other thing is that they look at the stability of this person in each job and what he has done for this.
The additions of salary, etc is not a primary thing.
They look for characters, personalities and representations.