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How would you calculate ROI of a Loyalty Program?

Would you include breakage?

How would the cost of the Rewards be calculated?

What value would you assign for Service Led Rewards?

How would you ascertain the Revenue?

 

Loyalty Programs Customer Loyalty Brand Loyalty Loyalty Marketing Loyalty
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Question added by Ravi Shankar , Director- Key Account and Head Ops , Easy Tech
Date Posted: 2017/07/15
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