Which one is most important customer or employee for a trading company ? how can we satisfy both?

A very good question to ask. In my opinion the most important asset a company has is its employees. These are the people who can make or break the company. If they are properly looked after and properly rewarded then trust me they are willing to excel in all their targets. Customer is important but employees come in first. Happy employees can look after your customers better than unhappy employees.

Which one is most important customer or employee for a trading company ? how can we satisfy both?

Dear Mohammad

There is no question of one being more important than the other. They are both Important and essential.

Without a market full of loyal customers no company trading or manufacturing can survive. Similarly without the committed complement of employees how can a company attend to the needs of the customers . One cannot exist without the other!!

A company can survive and even succeed if everyone in the company feels and acts  accountable for creating satisfied customers.

One of the myths is brand loyalty, while customers prefers brands they reserve loyalty for people. This loyalty results from their total experience in dealing with a supplier.

Companies become great companies because of their people. They believe that people can and do make a difference. In today’s competitive and commoditization of products,  a single unique dimension of value is people.

It is said everyone in the company has a customer- internal and /or  external. External customers are those traditional customers outside your company who pay for your goods and services.

You can serve external customers only to the degree to which you serve your internal customer. for the mamangement it is the employees! Everything you do to serve the internal customers has an outward rippling effect on your external customers.

Customer satisfaction mirrors employee satisfaction. Satisfied workers create satisfied customers. Loyal employees create loyal customers. Customer loyalty parallels employee loyalty, making loyalty a leading predictor of your company’s profitability. Satisfied, loyal  customers return and bring their friends too.

Hence employees / people of the company are an important factor in ensuring continued presence in the market place.

One must bear in mind that. What is internal can be controlled to a great extent. As such keeping one’s own employees satisfied and with the creation of a positive work environment, one can hope to reach out to and win over customers in today’s dog eat dog, neck to neck competition in the market.  

I repeat, company and customer  cannot do without the other. Companies are nothing but entities created by people, manned by people. Some are employers and some are employees. Employees and customers need to be given equal importance for the survival depends on satisfied  and loyal employees customers. Management must attach due importance to both.  

good luck

amrut desai

Both customers and employees needs equal care and support. 

One is important from revenue and business perspective and other is important from production and services angle.

There should be two different departments, who should ensure that customer as well as internal employees concerns and requirements are attended and satisfied in time.