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Its very important, marketing for small business is most of the work, and it consume most of the efforts and capital, why its important, while small companies did not have huge assets, a good markting strategy will help the company to sustain the company and Lead to reach the target customer and focuse on achive specific objective, in addition to that when we talk about marketing then its mean the potential sales and its also mean potential customers.
lunching the product, showing people WHY your product is needed, and what makes you different than other companies that provide the same product.
at the beginning of every business, marketing is half the work, if you have a gold product and you didn't market it well, it'll not succeed.