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Customer Feedback is very important to the company since it will measure the customer services provided by this company whether it is Good or bad
Customer feedback is the judge of customer service being provided by the company. It could be in the form of automated phone survey or email survey. It would help us to know about the popularity of the product or service the company is selling. We know about the customer perception of the product. The production dept would have to make necessary changes in the product in accordance with the customer feedback. C F is especially important to know the acceptability of a new product.
