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In today's world, a customer has a lot of options and no company can claim monopoly in the world. Most of the customers avoid giving a feedback. It is a challenge to get honest feedback from customers. Today a customer gets feedback request on phone through sms/whatsapp/ e mail asking about recent shopping experience. It could be visit to a restaurent, paying utility bills, ordering food/ products online, getting car serviced etc. etc. The number of customers who respond to such feedbacks have fallen drastically in past decade or so.
Hence, it is very difficult to find out if majority of our customers are satisfied with our product/ services or not. An unhappy customer may just walk into competition without sharing feedback.
Hence, a complaining customer is welcome as he is sharing a valuable feedback about our product/ services. It helps us introspect and align our processes to changing consumer preferances. It also helps in retaining loyalty of an existing customer. Such customers, if taken good care of, becomes fans of the brand and get a lot of referral business.
Customer feedback is so important because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall customer experience. The following are the top six reasons why customerfeedback is important to your business
Customer feedback is important because it pprovides marketers and business owners with insight that they can use to improve their business, products and or overall customer experience. Its can help improve a product or service, it offers the best way to measure customer satisfactions, it provides actinable insight to create a better customer experience, it can help improve customer retention or loyalty.
