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1. Size
2. layout/shades etc
3. Language
4. wording
5. Sequencing
Your words
Your offers
your color selection
Your ad layout
There are many important elements, but I think one of the most important, particularly in this day and age, is that consumers are able to process your message quickly. A busy ad is a failed ad: less is more and ensuring that your message is conveyed effectively and efficiently is very important.
The most important thing in the print ads is the write kind of content, which makes the entire context catchy. Second, important thing is the write medium to place your ads like right sector of magazines or newspapers which can connect you with the targeted audience.
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