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In my personal opinion, first of all we have to explain our credential that matching the job requirement perfectly, then give a brief summary of the previous experience including achievements. Finally, we can talk about our strength and share ideas that may bring more sales for the company.
You can answer this question befittingly if you know your strengths, your unique selling propositons (USPs). Paraphrase how you will excel in the job, do it with politeness and a firm voice. Don't do it because you need the job, do it as to what will you bring to your employers!
In my current role, I have worn every hat in the marketing department. I manage the website, social media marketing, planning and running promotions, and all written copy that is published by the company. Because of my involvement in so many different areas of the company, I feel that I can bring a unique advantage and insight that other applicants won't deliver.
My experience, my multi-cultures, my bilingualism and my hardwoking skills