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Approaching new markets: would you rely on existing data or go for a fresh primary data collection exercise and then analyze the new data?

Market Risk Market Data Marketing Database
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Question added by Samik Dutta , Business Manager , Pulsar Muhendislik Turkey
Date Posted: 2017/10/26
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Faith Wanjiku
by Faith Wanjiku , Audit Associate , WIA East Africa, CPAs

I would go ew data then compare it with the old data to find the shortfall and get the areas to improve on.

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