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Before selecting corporate gifts, we need to realize the target market of the product.
This is why we should select the gift/promotional item which may be used in the customers daily activities would be helpful for hammering the product round the clock
Each organization has its own set of giving and receiving gifts on occasions to avoid any question mark when it comes to fair bussiness practices and ethical behaviour.
Typically a $ 50 range and a standard activities such as lunch or neasonal greatings gifts are acceptable, anything beyond that, you better refer tocompliance team or legal department.
Send everyone same kind of gifts so no one will be offended
